Hello!
I'm Fernando, a Product Designer
(UX, UI, Motion) based in Brazil
Throughout my career, I have led several product design projects from start to finish. I am also experienced in collaborating with cross-functional teams, including Product Managers, and engineers in an agile methodology, to ensure that the products I design meet the needs of both users and the business.
If you're interested in collaborating or learning more about my work, please don't hesitate to reach out.
Experience
Nov 2024 - Present
São Paulo - Brazil, Remote
Senior Product Designer
Bradesco
I am currently a member of the investments team, working alongside designers and cross-functional teams to continuously develop and enhance Bradesco’s app and internet banking. My role involves crafting user flows, designing reusable components, developing layouts, and building interactive prototypes. Collaborating closely with the UX Writing and Customer Journey (CJ) teams to ensure that both the communication and user journey are seamlessly aligned with the intended experience. Additionally, utilizing insights from the UX Research team, including research findings and metrics, to guide my design decisions and continually optimize the user experience.
May 2024 - Oct 2024
Recife - Brazil, Remote
Senior Product Designer
Clin Digital
Collaborated with the PO and developers to design and launch the “Meu+ Odonto” dental plan application for Banco Mercantil, enhancing customer benefits. Led stakeholder interviews, mapped user flows, created wireframes, and developed a high-fidelity prototype in Figma.
Spearheaded the creation of a multibrand Design System, defining core design principles, establishing Figma component libraries, and setting usability standards to streamline workflows and improve the user experience. Documented the system in Zeroheight for easy access by design and development teams. The Design System was successfully adopted across the “Meu Mais Odonto” app and other Clin Digital products, ensuring visual consistency and alignment.
Feb 2023 - Mar 2024
São Paulo - Brazil, Remote
Senior Product Designer
Superlógica
Designing and refining ERP system and mobile app features, collaborating closely with designers, developers, Product Owners, and stakeholders. Conducted in-depth business research and led client and user interviews to uncover real needs and drive meaningful product improvements.
Aug 2019 - Dec 2022
Recife - Brazil, Hybrid
Product Designer
Flexpag
Led the end-to-end design process as the first Product Designer at the company, collaborating closely with the Product Owner and development team to build and scale digital products. Worked on key projects, including utility payments, ERP systems, installment PIX, POS, kiosks, and mobile apps.
During this period, the company experienced exponential growth, increasing its monthly revenue from R$350,000 to R$90 million, expanding the team from 20 to 180 employees, and reaching a potential user base of over 200 million.
Nov 2018 - Jul 2019
Recife - Brazil, Remote
UX/UI Designer
Gowdock
Drove the design evolution of an E-Commerce/Delivery product, enhancing user experience through competitor analysis, heuristic evaluation, user flow optimization, interface improvements, accessibility adjustments, prototyping, and user testing.
Key products developed:
• G-App: Mobile app for users to place orders.
• G-Collector: App for delivery personnel.
• G-Admin: Web-based back-office for establishments to manage products and deliveries.
Feb 2015 - Mar 2016
Toronto - Canada, Freelancer
Web & Motion Designer
Creative Niche
Freelance Designer for Canadian clients, specializing in motion graphics and website creation. Projects include institutional videos, brand animations, micro-animations, and other creative initiatives.
Skills
Visual Design
User Centered Design
Design Thinking
Information Architecture
Design System
Agile Environment
Wireframes
Prototypes
Desk Research
Responsive Design
Interface Design
Usability Tests
Motion Design
Front-end
Tools
Figma
Figjam
Miro
Jira
Lootie Animations
Webflow
Framer
Principle
Zeplin
Hotjar
Rive
After Effects
Cinema 4D
Visual Studio Code
